An insider's guide to advertising music

An insider's guide to advertising music

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Why do you think music is an important part of the campaign? Obviously, you decided to use music for a reason. Make sure the music house knows what that reason is. What is the best structure of the spot musically? Do you want full vocals ?

Title:An insider's guide to advertising music
Author: Walt Woodward
Publisher:Art Direction Book Co - 1982

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