McDonaldization Revisited

McDonaldization Revisited

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An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of qMcDonaldization, q provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture. Aimed at both undergraduate and graduate students, the work is designed to stand alone and need not be accompanied by Ritzer's original text. The essays fill in necessary theoretical issues as well as extend theoretical concepts. A major teaching tool in communication, sociology, and philosophy as well as in more applied areas such as hospitality management.Critical Essays on Consumer Culture Mark Alfino, John S. Caputo, Robin Wynyard ... 1) says: aquot;this is not a book about McDonalda#39;s or the fast-food business , aquot; he does use McDonalda#39;s as a aquot;paradigm case of a ... Ritzer extends his metaphor of McDonaldization to other aspects of the twentieth century including other fast-food restaurants, newspapers, medical care, schools, and so on, that he sees as aquot;ananbsp;...

Title:McDonaldization Revisited
Author: Mark Alfino, John S. Caputo, Robin Wynyard
Publisher:Greenwood Publishing Group - 1998-01-01

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