This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner.
Title | : | Qualitative Market Research |
Author | : | Hy Mariampolski |
Publisher | : | SAGE - 2001-08-21 |
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