Relationship Marketing in Sports

Relationship Marketing in Sports

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Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussio.Despite the variable quality of the core product, sporting organisations also have other possibilities to create passion, ... High-value customersa#39; assessment of front - and back-office staff affects the level of service quality and the satisfaction theyanbsp;...

Title:Relationship Marketing in Sports
Author: Andre Buhler, Gerd Nufer
Publisher:Routledge - 2012-07-26

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