Revenue Management and Pricing

Revenue Management and Pricing

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Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management a Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.One such customer on stated: This is a very strange business model, to charge customers more when they buy or come back to the site ... ( Cited in Streitfeld, 2000) However an Amazon customer service representative claimedanbsp;...

Title:Revenue Management and Pricing
Author: Ian Yeoman, Una McMahon-Beattie
Publisher:Cengage Learning EMEA - 2004-01-01

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