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Baniyaa€”a derivative of the Sanskrit word Vanij, is a term synonymous with Indiaa€™s trader class. Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdara€™s Rokda features the stories of a few pioneering men from this mercantile communitya€”Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal; Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kotaa€”amongst others. Through the triumphs and tribulations of these men in the epoch marking Indiaa€™s entire post independence struggle with entrepreneurshipa€”from the License Raj to the opening up of the floodgates in 1991, and the dawn of the digital eraa€”Rokda seeks to uncover the indomitable spirit of the Baniya.Savings of Rs 6, 000 were achieved per car only as a result of reduction in repairs and maintenance and better relations with ... of both Meru Plus for the premium consumer and Genie Cabs around mid2013, a small, pocket friendly tourist cab service ... The first 50 vehicles were launched in Hyderabad on a pilot basis using a fleet of smart new hatchbacks like the Toyota Liva, Indica Vista, and Ford Figo. ... The plan is to commence operations across 20 cities in the next couple of years.

Author: Nikhil Inamdar
Publisher:Random House India - 2014-10-20

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