Strategic Management - New Rules for Old Europe
Lecturers and researchers at Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing a commerce, finance, human resource management a entrepreneurship, as well as European policy.As European companies dominate retail intemationalisation, it could be asked according to the anthologya#39;s tenor awhat can the new world learn from old European retailing?a Concretely, we will provide answers to the practical question ahighanbsp;...
| Title | : | Strategic Management - New Rules for Old Europe |
| Author | : | Christian Scholz, Joachim Zentes |
| Publisher | : | Springer Science & Business Media - 2007-11-05 |
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