Taming the Search-and-Switch Customer

Taming the Search-and-Switch Customer

4.11 - 1251 ratings - Source

Praise for Taming the Search-and-Switch Customer qWhat an excellent wake-up call! Your company's most valuable asseta€”your loyal customersa€”have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business.q? a€”Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development qIn this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers.q a€”Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. qMandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!q a€”Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty qEvery company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today.q a€”Robert Stephen, founder, The Geek Squad qIn today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read.q a€”Ken DeAngelis, general partner, Austin Ventures qGriffin is pure loyalty genius!q a€”Kelly Cook, vice president, Customer Engagement/CRM, Waste ManagementContrast this to business markets, where, for example, a procurement manager purchases a fleet of Toyota cars for ... The procurement manager requires a tightly customized fleet of cars and accompanying service maintenance program; theanbsp;...

Title:Taming the Search-and-Switch Customer
Author: Jill Griffin
Publisher:John Wiley and Sons - 2009-03-25

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