The Strategic Alliance Handbook

The Strategic Alliance Handbook

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Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovate in terms of products or services or significantly reduce costs. The Strategic Alliance Handbook is a clear and complete guide to the nuts and bolts of the process behind successful collaborations. The book enables readers to understand the commercial, technical, strategic, cultural and operational logic behind any alliance and to establish an approach that is appropriate for the type of alliance they are seeking and the partner organisation(s) with whom they are working. Whether you are an alliance executive, responsible for the systems, strategy and performance of your organisation's alliancing programme or an alliance manager needing to ensure the success of a given partnership, The Strategic Alliance Handbook is an essential guide.These manufacturers produce their own lines of accessories and can sell them directly to their laptop buyers. ... In return, IBM, nEC, and Acer can provide a higher degree of service and ultimately retain more customers: for example, IBM customers can ... Problems. with. Co-opetition. Successful alliances or partnerships all rely to a larger or smaller extent on a number of identified best practice principles, anbsp;...


Title:The Strategic Alliance Handbook
Author: Mr Mike Nevin
Publisher:Gower Publishing, Ltd. - 2014-10-28
ISBN-13:

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